Diadora and Highsnobiety team up to tell the story about how casual style emerged on the terraces and the role Diadora played in the growing underground scene.
The casual style aesthetic as evolved over the past few years. However, it was originally developed through the underground scene in 1970s Britain making it one of the original street subcultures. When “terracewear” emerged on football terraces in the late 70’s, everything was linked to style and represented the culture of British football at the time.
Diadora has partnered with street culture publication, Highsnobiety to tell the story of the brand in the terraces.