Premier League clubs will begin repping sponsors on sleeves next season in a move to generate more sponsorship dollars for each club.
Yeah, we can’t afford that. But that’d be cool, huh?
The Premier League previously used sleeves for the title sponsor, which was recently thrown out (sorry, Barclay’s). The new placement will earn each club around 20% of what they’re currently bringing in for their main kit sponsor and clubs have already begun negotiating deals for 2nd tier kit sponsors. A few clubs will miss out on the deal due to clauses in existing sponsorship contracts forbidding a second sponsor on the kits.
The company leading the charge with sales, Sporting Group International, is reportedly brokering an aggregated deal for eight clubs to feature a single sleeve sponsor. The new placement means clubs across the league would earn an extra £2.3m on average – up to about £10m for some clubs (looking at you United) – which will have huge impacts on clubs’ finances. The Premier League logo will be featured on the left sleeve, while the new sleeve sponsors will take over the right sleeve.
It will be interesting to see how these deals play out and if the sponsors have anything to do with the existing kit sponsors. We shall wait and see…
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