Nike releases nine new videos under their “Finish It” campaign, promoting the Hypervenom 3 boot. In each video, everything is either a target or an obstacle as the brand gives a nod to street soccer culture.
The three new spots in the “Finish It” series are playful and just absurd enough to be believable. In each spot, you see a young lad dribbling through defenders and striking the ball on goal. And when we say defenders I mean street trash, goats and trashcans; and when I say goal I mean literally anything that looks like it’d be fun to kick a ball at. In the first film, Edinson Cavani – who scored a goal in PSG’s 4-0 thrashing vs Barcelona on Tuesday – chases down the lad for revenge for putting a dent in his Audi.
Nike’s main focus in the past year has been to put an emphasis on training across all brands. That is what sets Nike apart from its competitors, not necessarily the creativity behind each mini-film they put out. While the first three spots in the series are playful and hypnotizing to watch as players wind their way through the streets, the crux of the campaign shines through the six videos focused on training. Here’s the training anthem:
The rest of the videos are more instructional, showing you how to set up your own training ground using bricks, barrels, cones and boots – each a target or an obstacle. Nike’s goal of supporting the athlete certainly shows in these spots and the brand continues to offer utility instead of relying solely on big names and crazy ads. Check out the rest of the videos below or on Nike’s YouTube channel.
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