Juventus release their new adidas home kit for the 2017/18 season.
Juventus–coming out of the 2016/17 season with their sixth consecutive Serie A title–have released the fist kit to feature the new club crest. The famous black and white striped shirt marks a new chapter for the club in the form of their redesigned identity. The club crest is accompanied with a minimalistic design and with the new crest is a new club message: Black and White and More.
The club hopes the new ‘J’ crest–which was unveiled in January–will be a marker of progression and forward thinking for the Italian club. The change represents the club’s dedication to staying ahead of the curve, making changes before they’re needed. And this coming from one of the most traditional clubs in modern football.
The modern ‘J’ crest has created quite the splash off the pitch as well. This stylish logo, mixed with the classic black and white kit, looks just as sexy off the pitch as it does on. While modern, the kit doesn’t drift too far away from its roots.
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