“I joined adidas because I believed that it would let me express my creativity on and off the pitch. After wearing a number of one-off bespoke boots on the pitch, I wanted to take things to the next level.
Paul Pogba is one of the most marketable athletes in the world. His skill on the pitch, his huge social media presence and the record-breaking transfer to MUFC makes for the perfect cocktails for brands. Even more so for Adidas, with the Frenchman’s deep ties into fashion and hip hop cultures.
This past year Adidas has been pushing the limits in creativity with all of their products. From boots to kits to training gear. The Paul Pogba collaboration is a natural evolution from what we’ve seen so far in 2016. Though the new line takes it to a new level. Let’s start bottom-up. First, the boots.
Adidas ACE 17+ Purecontrol “Paul Pogba”
Pardon my French. But holy shit. These are some of the flashiest, loudest boots Adidas have released in some time. You better have some serious skill if you’re wearing these on the pitch. The boots come in Pogba’s signature black and gold colorway, with gold plating and “Pogboom” printed on the heel. Dope.
Adidas x Pogba Collection
The rest of the collection takes the same risks and applies it off the pitch. Included are two tees, a bomber jacket, backpack, snapback and trainers. All items apply the same black and gold colorway as the ACE 17+ Purecontrol boots. Check out the rest of the line below.