Adidas SPEZIAL explores the deep connection between British and Jamaican subcultures, featuring reggae artist Chronixx.
It comes as no surprise as Adidas launch a new line honed in on a particular subculture. They are the king of subculture when it comes to fashion. The latest is the Spring and Summer 2017 collection, which pulls inspiration from Jamaica. Adidas so poetically describes the line by stating that“at the core of the SPEZIAL range lies the idea of adoption and reinterpretation – to create solid products that are then left up to the individual’s interpretation in their styling.”
In the film above, Chronixx outlines where music, football and fashion all intersect to create the perfect party that we’re all apart of. The film is beautifully shot and presents a unique piece of storytelling that is both humble and fascinating. The SPEZIAL line itself features military jackets, track suits, polos, trainers and leisure shoes. Check out the look book below and will be available starting March 24th.
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